Key Achievements & Results.
At Ethos Life, my favorite achievement was building out the rapid experimentation framework which allowed us to design develop and test entire email experiences while running multivariate, and regression tests with exact precision. This framework was directly responsible for both the number of experiments we rolled out and efficiency separating winners from losers. Nearly doubling our final acquisition rates.

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What people are saying
Tony Demarco – Ethos Life“During his contract with Ethos David demonstrated a strong blend of technical expertise, strategic problem-solving, and collaborative leadership. One of his standout achievements was the development of a robust experimentation framework which allowed us to run more experiments more quickly in iterable.”
Dale Beard – Ethos Life“David has been a saving grace in helping identify issues and implement fixes in Iterable at Ethos. He’s been a dependable cross-functional partner, always coming to the table with a wealth of knowledge and good ideas in how to tackle our problems. ”
Diana Mitchell – Tinuiti“David is an exceptional Iterable Technical Specialist with the ability to see technical issues, troubleshoot, come up with proposed solutions, all with a strategic mindset of keeping industry best practice and the operations of a client’s data infrastructure and program in mind.”
Chrisitian Otto – Ethos Life“David is a fantastic team player who brings out the best in those around him. His enthusiasm for tackling new challenges and his capacity for innovative thinking make him a valuable asset to any team. I wholeheartedly recommend David to anyone looking for a talented, creative, and highly effective professional who can turn ideas into reality.”
Rafael Alvarez – Nesto“I am delighted to highly recommend David for his outstanding contributions as a consultant during the implementation of the Iterable email platform at nesto. David’s meticulous attention to detail, unwavering commitment to finding optimal solutions, exceptional work ethic, diligent approach, and extensive expertise made a remarkable impact on our project’s success. ”
Sara Jeter – SellersShield“David was absolutely excellent! We migrated ESPs (from Active Campaign to Iterable) and our Marketing team didn’t have any dev support. David helped us with all things backend in the migration: he ensured all of our data was perfect, helped us with DNS, SPF, and DMARC records, and worked with our system to help us achieve our goals. His attention to detail and communication was particularly helpful in helping us meet our deadlines, be data driven, and have the best possible email program possible.”